When I evaluate promos, I score them across two core facets: Character and Match Focus. A strong promo doesn’t just sound good — it communicates who the character is and why this match matters. Both elements work together to create impact, emotion, and narrative purpose.

Character

This facet centers on how effectively the promo expresses the wrestler’s identity. I’m looking for authenticity, consistency, and personality — the things that make the character feel alive on the page.

Key considerations include:

Voice & Personality — Does the character sound unique? Do I walk away with a sense of who they are beyond the match itself?

Emotion & Presence — How does the promo make me feel about them? Confident, unhinged, desperate, smug, intense, funny, dangerous?

Catchphrases & Signature Traits — Are recurring lines, attitudes, or quirks used in a way that reinforces identity rather than repeating for repetition’s sake?

Dialogue & Structure — Is the promo delivered in a way that fits the character’s style (e.g., poetic, rambling, sharp, methodical)?

Consistency with Established Gimmick — Does this promo align with how the character has been presented before, while still allowing growth?

A promo with strong Character should leave me saying:

I understand this wrestler. I feel their presence.

Match Focus

This facet measures how well the promo engages with the specific match, opponent, and situation. It’s not just what the character says — it’s how they direct it toward the conflict at hand.

Key considerations include:

Opponent Awareness — Does the promo meaningfully address the opponent rather than speaking into the void?

Theme & Angle of Attack — Is there a clear narrative approach? What is the theme of the approach?

Relevance to the Match — Does the dialogue connect to the stipulation, stakes, history, or consequences? Does it connect with the opponent?

Argument & Framing — How convincing or compelling is the character’s reasoning about why they’ll win or what this match represents?

Integration With Character — Does the match talk fit the character’s voice and mentality rather than feeling bolted on?

A promo with strong Match Focus should leave me saying:

This wasn’t just a monologue — this built the match.

How They Work Together

Neither facet exists in isolation. The strongest promos blend them:

Character gives the promo identity.

Match Focus gives the promo purpose.

A technically strong promo without personality feels hollow.

A charismatic promo without match relevance feels unfocused.

The best work makes me feel the character and believe in the conflict.